Tuesday 9th of July 2008

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Testimonials

"with over 200 stores across the UK, we need a print and design company that operates efficiently and delivers high quality print on time, all the time. BPMH are great to work with, especially when deadlines are tight – a very ‘can do’ attitude"!

Craig Higgins – Marketing Manager, QS Group.

Facebook 'a viable business tool'

Tuesday 11th of March 2008

Facebook and other social networking sites are increasingly being accepted as a valuable means of communicating with consumers, it has been suggested.

WorkLight, an enterprise firm, says that recent data from Nielsen Online confirms the case for embracing such communications tools.

The data from the internet research company established that more than three out of five (63 per cent) UK adults visited one of the top ten social media sites during January, representatives of PR companies may be interested to read.

David Lavenda, WorkLight's vice-president of marketing and product strategy, states: "This is 21 per cent higher than the 17.1 million recorded a year earlier."

Those looking for online PR opportunities should note that YouTube was identified as the most popular social networking site, overtaking Wikipedia, according to the Guardian.

Wikipedia was visited by 9.6 million unique users in the UK in January, while Facebook fielded 8.5 million.

Online PR 'more than courting bloggers'>>

Wednesday 12th of March 2008
Developing an efficient and effective online PR strategy is about much more than simply currying the favour of bloggers, one industry commentator has suggested.