Online PR 'can benefit from video sites'

Saturday 16th of February 2008

Executives examining their online PR news strategies might be interested in the latest gender-related findings from Nielsen Online.

The marketing research company has established that those businesses looking to grab the attention of women aged between 18 and 34 should consider looking to "long-form" video sites, it has been claimed.
PR agencies are likely to note the findings of the study, which found that the incidence of women watching their favourite TV shows on the internet is higher than that of men.

Consequently, companies hoping to increase there exposure to the demographic could achieve results through affiliation with sites offering such content, the ClickZ Network reports.

"It's another way to reach this desirable young female audience in maybe a more clutter-free environment," said Michael Pond, a media analyst at the firm.

Earlier this week, meanwhile, PR Newswire announced that it had launched a new mobile video distribution service allowing customers to view video content on their mobile phones.