Freshwater completes Merlin purchase

Wednesday 06th of February 2008

PR company Freshwater has completed the purchase of rival firm Merlin.

Freshwater, a Cardiff based company, has bought Merlin, also based in the Welsh city, for a total fee for £1 million, icWales reports.

Steve Howell, chief executive of Freshwater, revealed that the purchase could bring a raft of new opportunities for the company.

He told the publication: "Merlin has a fantastic track record of producing outstanding creative campaigns, and that depth and range of expertise can be extended to clients from across the Freshwater Group, both in Wales and beyond."

Mr Howell added: "The acquisition significantly enhances our existing graphic design, digital media and marketing offering – we now have a fully-fledged, in-house website design and development team."

Meanwhile, the RLA Group have launched a new PR campaign for Teleflorist in time for Valentine's Day - a spoof of Hollywood motion picture American Beauty.