Fuse Digital chosen to launch Bullring TV

Wednesday 16th of January 2008

Marketing agency Fuse Digital has confirmed that it will be the company behind the launch of Bullring TV, the broadcast station for the popular Birmingham shopping centre.

The station, which is already being broadcast on the internet, will boast a range of consumer related programmes and already has one show being shown called 'What's in your Bag?'.

Simon Davies, creative director of Fuse Digital, revealed that his company was excited about its cutting edge work with Bullring.

He said: "Bullring is one of Europe's premier shopping centres and we are really looking forward to working with the team at Bullring to create further content.

"The way in which we watch TV these days is changing dramatically and we are extremely excited about playing our part in this transformation," he added.

Meanwhile, the Ricoh Arena has agreed a deal with SuiteX to allow firms using the stadium's conferencing facilities to reach delegates with Bluetooth marketing.