Balance PR land Lacoste Deal

Tuesday 08th of January 2008

UK-based company Balance PR has agreed to take responsibility of the brand marketing for Lacoste Eyewear.

The firm, which began its contract with the sportswear manufacturer on January 2nd, is set to work with Lacoste until the end of 2008, Creative Match reports.

Excited about the addition of the brand to its portfolio, Balance PR's Lucy Finnegan revealed that the company was happy with the deal.

"We are delighted to be working with Lacoste Eyewear during the brand's 75th anniversary in 2008," she said.

Meanwhile, the Chartered Institute of Public Relations (CIPR) has announced that it has agreed a deal with BSI to handle its conferences and meetings during 2008.

As part of the deal the BSI will handle conference spending and venue booking for the CIPR, including organisation for the Excellence Awards Dinner and the 2008 Annual Conference.