Mobile Marketing Association enjoys growth

Friday 21st of December 2007

The Mobile Marketing Association (MMA) continued its impressive growth into 2007, underlining the legitimacy of the medium.

The MMA bolstered its numbers by 110 per cent and is now a truly global organisation, with representatives in more than 40 countries.

President of the group, Laura Marriott, revealed that the last 12 months had been the best on record.

She said: "2007 has been the Mobile Marketing Association's best year yet as evidenced by our growing collaboration with key industry associations.

"We appreciate the support of all of our association, media and event partners as we work together to drive the development of a sustainable mobile marketing industry world-wide industry collaboration will be a key factor to the growth and success of the industry," she added.

Meanwhile, retail marketing firm Creo has completed the purchase of The Lauren Group, with the companies hoping to revolutionise print and POP marketing.