PR firms predicting financial services sales growth

Thursday 29th of November 2007

PR and marketing firms in the financial services sector predict that sales growth will increase by as much as six per cent this year, a new report reveals.

The Chartered Institute of Marketing's latest Marketing Trends Survey reveals that financial services are much more optimistic about their future prospects than other sectors. Just 22 per cent of charity marketing firms expect growth of over six per cent, and only 46 per cent of retail sectors predict that growth levels of an equivalent size.

Over marketing firms as a whole, 55 per cent feel that they can achieve at least six per cent sales growth, while 22 per cent think that they can manage an increase of more than 16 per cent.

"There's clearly some divide over how sales will proceed next year," David Thorp, director of research and information at The Chartered Institute of Marketing, said.

"The survey also revealed that marketers are more pessimistic about the economy at the moment, and maybe this is reflected in the forecasted sales figures for the retail sector as they’re often first to be hit when the economy is under pressure."