Bray Leino wins RNLI campaigns

Friday 16th of November 2007

Bray Leino has won the race to run the Royal National Lifeboat Institution's (RNLI) 'beach' and 'sea safety' campaigns in 2008.

The safety campaigns are designed to remind the general public of the dangers of the sea and to recommend that they take care when visiting the coastline.

From Easter 2008, the campaign, which carries straplines such as "always swim at a lifeguarded beach" and "lifejackets - useless unless worn", will hit target media outlets.

"We are delighted to have been chosen by the RNLI," Steve Chambers, media strategist at Bray Leino, commente.

"Not only is it such a recognisable brand to have as a client but a large number of the staff at Bray Leino are regular visitors to the coastline, and like a lot of people, genuinely appreciate the value of the beach and sea safety messages that the RNLI communicates."