Bright Blue Day to manage Buffalo Communications rebrand

Friday 26th of October 2007

Bright Blue Day (BBD) has appointed B2B communications specialist Buffalo to communicate its re-brand to marketing and new media decision makers.

BBD is hoping to reposition itself in the market as an integrated agency specialising in brand engagement and sustainability. It has hired Buffalo on account of the agency's knowledge of the creative industry and relevant media organisations.

"The strategic implementation of a media relations campaign was always going to be the next step for Bright Blue Day as part of our re-brand as an integrated agency, David Ford, chief executive of Bright Blue Day, commented.

"We selected Buffalo for their focus on results not activity, a focus that perfectly matches our company ethos."

Kerry Hallard, Managing Director of Buffalo Communications, added: "The digital marketplace is a burgeoning and exciting industry space. Helping Bright Blue Day to differentiate itself in this crowded space will be a challenge that we will embrace by working to develop industry-leading thought leadership."