BD-NTWK awarded Coca-Cola contract

Tuesday 23rd of October 2007

Multi-disciplinary marketing agency BD-NTWK has been awarded a contract by Coca-Cola Enterprises Limited to look after promotional marketing of Capri-Sun in the UK.

It was given to the firm on a promotional marketing brief, following a three-way competitive brief. Capri-Sun is distributed and marketed in the UK by Coca-Cola under licence from Deutsche SISI-Werke from Heidelberg.

Its new campaign will centre around the theme of 'squeezy mischief'.

"We are very pleased Capri-Sun has chosen us to run their promotional marketing," Jonathan Clow, Client Service Director at BD-NTWK for Capri-Sun, said.

"We are looking forward to working on this well-known brand and already have some great branded promotional ideas which we are very excited to put into practice for 2008."

Caroline Philiponnet, Capri-Sun Senior Brand Manager, added: "We are looking forward to working with BD-NTWK and developing exciting activities that will be respectful of advertising rules, endorsed by children aged over 12 and their parents as well as building ongoing brand equity."