Wednesday 12th of March 2008
Developing an efficient and effective online PR strategy is about much more than simply currying the favour of bloggers, one industry commentator has suggested.
Tuesday 11th of March 2008
Facebook and other social networking sites are increasingly being accepted as a valuable means of communicating with consumers, it has been suggested.
Saturday 08th of March 2008
Successful online PR campaigns have been recognised as part of one media provider's awards ceremony this year.
Wednesday 05th of March 2008
MTV has announced a new online PR campaign involving collaboration with global networking site MySpace.
Tuesday 04th of March 2008
Online PR companies are benefiting from the rise of Web 2.0 to the detriment of advertisers, it has been claimed.
Saturday 01st of March 2008
PR agencies in the north-west have a week left to submit their entries for the first How-Do Media and Creative Awards.
Saturday 01st of March 2008
Professionals using corporate communication, such as PR agencies and event management companies, should use social media to their advantage, it has been suggested.
Saturday 01st of March 2008
PR agency The Design Foundry has agreed a deal with commercial property agent Keppie Massie, it has been reported.
Wednesday 27th of February 2008
The internet is increasingly becoming a location where organisations have the opportunity to display their whole brand, it has been suggested.
Tuesday 26th of February 2008
One PR agency recently achieved international recognition following an online PR campaign for the Houston Museum of Natural Science.
Friday 22nd of February 2008
One London PR firm has solicited the assistance of a Manchester-based web design company in bolstering its online image.
Wednesday 20th of February 2008
Restaurant chain Little Chef has reappointed communications consultancy Smarts, one of the country's top PR agencies, as it looks to re-energise its image and attract new customers.
Saturday 16th of February 2008
Executives examining their online PR news strategies might be interested in the latest gender-related findings from Nielsen Online.
Wednesday 13th of February 2008
Guinness World Records has teamed up with Microsoft Digital Advertising Solutions to begin advertising its products in video games.
Friday 08th of February 2008
This year's Chartered Institute of Public Relations (CIPR) Excellence Awards will be a double celebration as the organisation turns 60 this year.
Wednesday 06th of February 2008
PR company Freshwater has completed the purchase of rival firm Merlin.
Friday 01st of February 2008
The RLA Group have launched a unique PR strategy to provide extra exposure for their new clients Teleflorist - a spoof viral of popular movie American Beauty.
Friday 25th of January 2008
Burgess has asked england, a marketing firm, to re-brand and update its exposure for National Rabbit Week.
Tuesday 22nd of January 2008
Advertising agency Big Communications has been working on a new television advertisement for Domino's Pizza.
Friday 18th of January 2008
Mobile marketing techniques are continuing to hold sway on target audiences in western Europe, new research has revealed.
Thursday 17th of January 2008
PHPR has agreed a deal to handle the media relations of services website PeoplePerHour.
Wednesday 16th of January 2008
Marketing agency Fuse Digital has confirmed that it will be the company behind the launch of Bullring TV, the broadcast station for the popular Birmingham shopping centre.
Tuesday 15th of January 2008
The Ricoh Arena has agreed a deal with SuiteX which will provide conference exhibitors with new, cutting-edge Bluetooth marketing technology.
Saturday 12th of January 2008
Marketing company Blowfish Digital will now add paid search into its existing deal with internet giant eBay.
Friday 11th of January 2008
Red Mill's decision to pair with professional darts player Peter Manley to help promote Mr Porky pork scratchings has led to more exposure for the brand.
Wednesday 09th of January 2008
Construction and building specialists SLG Marketing are set for major expansion with the opening of a new office.
Tuesday 08th of January 2008
UK-based company Balance PR has agreed to take responsibility of the brand marketing for Lacoste Eyewear.
Saturday 05th of January 2008
PR organisation, the Chartered Institute of Public Relations (CIPR), has announced an exclusive contract with BSI to manage its conferences and meetings.
Saturday 22nd of December 2007
The Brandwriting Index, commissioned by Gecko, is urging companies to rethink their marketing strategy, with a number of consumers voicing their displeasure at hand-written signs.
Friday 21st of December 2007
The Mobile Marketing Association (MMA) continued its impressive growth into 2007, underlining the legitimacy of the medium.
Tuesday 18th of December 2007
Retail marketing company Creo has completed the purchase of The Lauren Group.
Thursday 06th of December 2007
BookIt.com has announced that it has hired Tilson Communications, a full-service public relations firm, as its agency of record.
Tuesday 04th of December 2007
Steve Leach, founder and chief executive of bigmouthmedia media, has been awarded with the title of UK Entrepeneur of the Year at the National Business Awards.
Friday 30th of November 2007
Corporate Social Responsibility (CSR) Register, the UK's first national listing of charity and community projects, has just been launched.
Thursday 29th of November 2007
PR and marketing firms in the financial services sector predict that sales growth will increase by as much as six per cent this year, a new report reveals.
Thursday 29th of November 2007
The majority of the UK's marketers and PR professionals fail to adequately understand the laws that govern their profession, a new study states.
Tuesday 27th of November 2007
Direct marketing is an effective marketing and PR tool as it helps you reach the people you want to reach, one expert states.
Friday 23rd of November 2007
Charity ActionAid has had a new DRTV campaign created for it by direct marketing PR firm Watson Phillips Norman (WPN).
Thursday 22nd of November 2007
Around three-quarters of marketers in the UK state that recent voluntary codes outlawing the advertisement of junk food to children should be extended across all media including the internet, a new report shows.
Tuesday 20th of November 2007
Landsbanki ¦Heritable Bank has won the award for the Most Effective Public Relations Campaign at the Financial Services Forum Awards.
Saturday 17th of November 2007
Global mobile phone manufacturer LG has announced that it has hired Syzygy and Unique Digital to launch on online Christmas promotion to win new LG handsets.
Friday 16th of November 2007
Bray Leino has won the race to run the Royal National Lifeboat Institution's (RNLI) 'beach' and 'sea safety' campaigns in 2008.
Friday 16th of November 2007
Syzygy has created a new website for Citroen, which it says is created with Andre Citroen's philosophy, spirit and vision in mind.
Friday 16th of November 2007
Branding and design consultancy WPA Pinfold has created the branding and visual language for npower's new £20 million Greener Schools programme.
Friday 16th of November 2007
ABSOLUT, a well-known brand of Swedish vodka, is launching a new interactive viral promotion to showcase the introduction of its limited edition ABSOLUT DISCO gift pack.
Wednesday 07th of November 2007
Online networking brainchild Facebook is set to revolutionise the internet marketing environment, according to its founder.
Wednesday 07th of November 2007
Around 85 per cent of people over the age of 50 believe that the government is capitalising on current concerns over the environment to implement further green taxes, new marketing research has revealed.
Monday 05th of November 2007
The DMA Mobile Marketing Council has launched its new Mobile Marketing Insight study - a quarterly research report designed to track mobile marketing trends on a quarterly basis.
Friday 02nd of November 2007
Admob has released the Facebook Platform for Mobile - a new programme that allows developers to build mobile web applications for the online social networking site.
Wednesday 31st of October 2007
Sony has released its first ever monophonic advert to coincide with the launch of its next generation of WALKMAN digital media players.
Wednesday 31st of October 2007
Watson Phillips Norman (WPN), a direct marketing specialist, has created Friends of The Earth's first ever direct response television marketing (DRTV) campaign.
Wednesday 31st of October 2007
A new marketing campaign from specialist firm Comunique 360 urges students to think twice about eating road kill - as they can save money by travelling with Southeastern railways.
Friday 26th of October 2007
Bright Blue Day (BBD) has appointed B2B communications specialist Buffalo to communicate its re-brand to marketing and new media decision makers.
Thursday 25th of October 2007
The Mission Marketing Group has managed to conditionally raise £5 million, through a share scheme.
Thursday 25th of October 2007
Clear Marketing has picked up a Travel Advertising Award for Best TV Campaign.
Thursday 25th of October 2007
Experiential marketing agency BEcause is celebrating after winning 'Agency of the Year' in two top industry award schemes.
Tuesday 23rd of October 2007
PR agency Lucre has been awarded a new contract by Disney Store Europe.
Tuesday 23rd of October 2007
PR agency Weapon 7 has created its first online advertising campaign for the Department for Transport (DfT).
Tuesday 23rd of October 2007
The former publicity director for BSkyB is set to join PR firm Taylor Herring as a managing partner, MediaGuardian has revealed.
Tuesday 23rd of October 2007
Multi-disciplinary marketing agency BD-NTWK has been awarded a contract by Coca-Cola Enterprises Limited to look after promotional marketing of Capri-Sun in the UK.
Tuesday 23rd of October 2007
Promotional agency Platform has scooped up a highly-coveted prize at this year's Marketing Agencies Association (MAA) Awards.
Tuesday 23rd of October 2007
The PR industry is increasingly hiring ex-bloggers as they try to approach blog writers and get them to create posts on their behalf, it has been claimed.
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