PR 'benefiting from social media'
Tuesday 04th of March 2008
Online PR companies are benefiting from the rise of Web 2.0 to the detriment of advertisers, it has been claimed.
The Guardian states that social networking sites have produced a new breed of consumers interested in recommendations from other individuals but with a strong dislike for traditional advertising.
This has allowed firms with strong PR records to capitalise, benefiting from their powerful brand image.
Sir Martin Sorrell, chief executive of marketing firm WPP, remarks: "Something has changed and the reason for the change is online activity, where personal recommendation and personal communication have become more important."
According to WPP, like-for-like revenue growth for its public relations activities was double that of its advertising sector, standing at 8.2 per cent.
WPP has a number of high-profile clients for its PR and marketing activities and in December announced that it has secured a $4.5 billion (£2.3 billion) deal with Dell.
Online PR 'more than courting bloggers'>>
Wednesday 12th of March 2008
Developing an efficient and effective online PR strategy is about much more than simply currying the favour of bloggers, one industry commentator has suggested.
Facebook 'a viable business tool'>>
Tuesday 11th of March 2008
Facebook and other social networking sites are increasingly being accepted as a valuable means of communicating with consumers, it has been suggested.
