Choice Group rebrands events management
Tuesday 05th of February 2008
The events management and professional congress organising businesses of the Choice Group have been rebranded as ChoiceLive.
ChoiceLive, based in Hitchin, Hertfordshire, provides specialist support and marketing services including product launches, event management, congress and conference organisation, brand strategy, opinion leader partnership and incentives.
The company owns the Choice Travel Team, Choice Events, Options Global and Options EuroCongress and works predominately in the pharmaceutical sector. However, it is now hoping to widen its client base.
Preparation for the rebranding has taken around 12 months and the launch of ChoiceLive featured enhancements to the management team and a new IT infrastructure.
Managing director Chris Stean commented: "The transferability of the skills and services we now provide allows us to bring a new focus on clients in the financial, retail and automotive sectors whilst we continue to develop our strategic partnerships with pharmaceutical manufacturing and professional association clients."
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