RLA launch unique PR for Teleflorist
Friday 01st of February 2008
The RLA Group have launched a unique PR strategy to provide extra exposure for their new clients Teleflorist - a spoof viral of popular movie American Beauty.
In an attempt to bring new business to the florist for the Valentine's Day spending spree, the viral features the motion picture's iconic nude woman covered with the petals of roses, Creative Match reports.
Simon Pride, RLA Account Director, revealed that the company was immensely proud of the work that it had produced.
He said: "We are really excited about this piece of work. Its delivery is beautiful, intelligent and captivating, whilst highlighting the issues surrounding the floristry industry due to mass production and centralisation."
Meanwhile, marketing firm england has successfully completed its work with Burgess on Rabbit Week.
The event, which ran from January 21st to January 27th, was marketed with a range of care guides, providing information about the event.
Online PR 'more than courting bloggers'>>
Wednesday 12th of March 2008
Developing an efficient and effective online PR strategy is about much more than simply currying the favour of bloggers, one industry commentator has suggested.
Facebook 'a viable business tool'>>
Tuesday 11th of March 2008
Facebook and other social networking sites are increasingly being accepted as a valuable means of communicating with consumers, it has been suggested.
