Blowfish extend eBay links
Saturday 12th of January 2008
Marketing company Blowfish Digital will now add paid search into its existing deal with internet giant eBay.
As part of the move Blowfish, who specialise in digital media, will work with eBay on Pay Per Click promotion of the eBay's UK website and will operate alongside some of the auctioneers' paid search partners, Creative Match reports.
Farhad Koodoruth, the managing director of Blowfish Digital, revealed that his firm would be trying to help eBay retain its strong market presence.
He told the publication: "We will be using our expertise in paid search to increase trading activity on eBay.co.uk and maintain its high position among the UK search engines.
"We will be working with eBays marketing team to ensure that it continues to be the UK's number one e-commerce site," he added.
Meanwhile, Red Mill has revealed that it is pleased with the start of its new Mr Porky pork scratchings marketing campaign featuring darts player Peter Manley.
Online PR 'more than courting bloggers'>>
Wednesday 12th of March 2008
Developing an efficient and effective online PR strategy is about much more than simply currying the favour of bloggers, one industry commentator has suggested.
Facebook 'a viable business tool'>>
Tuesday 11th of March 2008
Facebook and other social networking sites are increasingly being accepted as a valuable means of communicating with consumers, it has been suggested.



