Balance PR land Lacoste Deal
Tuesday 08th of January 2008
UK-based company Balance PR has agreed to take responsibility of the brand marketing for Lacoste Eyewear.
The firm, which began its contract with the sportswear manufacturer on January 2nd, is set to work with Lacoste until the end of 2008, Creative Match reports.
Excited about the addition of the brand to its portfolio, Balance PR's Lucy Finnegan revealed that the company was happy with the deal.
"We are delighted to be working with Lacoste Eyewear during the brand's 75th anniversary in 2008," she said.
Meanwhile, the Chartered Institute of Public Relations (CIPR) has announced that it has agreed a deal with BSI to handle its conferences and meetings during 2008.
As part of the deal the BSI will handle conference spending and venue booking for the CIPR, including organisation for the Excellence Awards Dinner and the 2008 Annual Conference.
Online PR 'more than courting bloggers'>>
Wednesday 12th of March 2008
Developing an efficient and effective online PR strategy is about much more than simply currying the favour of bloggers, one industry commentator has suggested.
Facebook 'a viable business tool'>>
Tuesday 11th of March 2008
Facebook and other social networking sites are increasingly being accepted as a valuable means of communicating with consumers, it has been suggested.
