LG hires Syzygy
Saturday 17th of November 2007
Global mobile phone manufacturer LG has announced that it has hired Syzygy and Unique Digital to launch on online Christmas promotion to win new LG handsets.
Syzygy has built two MPU barriers in an effort to promote a free draw to win the latest LG phones in exchange for 'data capture'.
"We managed to answer a data capture brief whilst playfully highlighting features of the camera phones, with the 'Carousel' and 'Blur' banners which highlight the crystal clear 5MP camera phones rotating clockwise or anti-clockwise at the direction of the computer's mouse, and the Image Stabiliser features respectively," Scott Bedford, Syzygy's creative director, said.
The advert leads to a landing page in which competition entrants can leave their contact details.
Online PR 'more than courting bloggers'>>
Wednesday 12th of March 2008
Developing an efficient and effective online PR strategy is about much more than simply currying the favour of bloggers, one industry commentator has suggested.
Facebook 'a viable business tool'>>
Tuesday 11th of March 2008
Facebook and other social networking sites are increasingly being accepted as a valuable means of communicating with consumers, it has been suggested.
