Syzygy creates Citroen website
Friday 16th of November 2007
Syzygy has created a new website for Citroen, which it says is created with Andre Citroen's philosophy, spirit and vision in mind.
The website will be live for the next 12 months and it forms one part of a multichannel brand awareness campaign. Syzygy was asked to emphasise Citroen's heritage as a leader in innovation - and the site offers an illustrative journey through the company's history.
Syzygy worked with Pexton Searle on the development of the campaign.
Gareth Phillips at Syzygy said: "Our work with Pexton Searle ended up influencing the advertising campaign. We were allowed to experiment, the client asked us explicitly to break the rules, they wanted users to explore and get involved in the story.”
Ian Hughes, marketing director at Citroën, added: "At Citroën we have a wonderful story that we wanted to bring to life in an engaging and exciting way, a way that was truly different, and a way that was reflective our philosophy. Syzygy fully embraced the brief and really surpassed our expectations."
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