BD-NTWK awarded Coca-Cola contract
Tuesday 23rd of October 2007
Multi-disciplinary marketing agency BD-NTWK has been awarded a contract by Coca-Cola Enterprises Limited to look after promotional marketing of Capri-Sun in the UK.
It was given to the firm on a promotional marketing brief, following a three-way competitive brief. Capri-Sun is distributed and marketed in the UK by Coca-Cola under licence from Deutsche SISI-Werke from Heidelberg.
Its new campaign will centre around the theme of 'squeezy mischief'.
"We are very pleased Capri-Sun has chosen us to run their promotional marketing," Jonathan Clow, Client Service Director at BD-NTWK for Capri-Sun, said.
"We are looking forward to working on this well-known brand and already have some great branded promotional ideas which we are very excited to put into practice for 2008."
Caroline Philiponnet, Capri-Sun Senior Brand Manager, added: "We are looking forward to working with BD-NTWK and developing exciting activities that will be respectful of advertising rules, endorsed by children aged over 12 and their parents as well as building ongoing brand equity."
Online PR 'more than courting bloggers'>>
Wednesday 12th of March 2008
Developing an efficient and effective online PR strategy is about much more than simply currying the favour of bloggers, one industry commentator has suggested.
Facebook 'a viable business tool'>>
Tuesday 11th of March 2008
Facebook and other social networking sites are increasingly being accepted as a valuable means of communicating with consumers, it has been suggested.
