The food industry is booming right now and the media is all over it. Anyone who has a food related product will need a lot of PR in order to rise above the competition . . . often far more than is possible without professional help. A PR service that specialises in food PR is probably your best bet for targeted publicity that will help your food products gain the popularity they need in order to become popular.
Food PR companies are able to take a food product and get the media buzzing about it, which is precisely what you need when you are launching a new product. To find a PR company that has experience with food, try GetBiz. They offer a simple form to fill out, after which you'll receive around 7 quotes from publicity companies that deal in food.